Founder Social · Chris Lang & MOVE FWD

The old game rewarded the smartest operator in the room. The new game rewards the one whose audience already knows them on day one.

Founder Social is a private storytelling engine for founders. Daily content on LinkedIn and X. Quarterly on-site capture days. A private community of operators showing up publicly. All in your voice. You spend 60 minutes a month talking to us. We tell your story.

Currently accepting 3 founders this quarter. By invitation and application.

$25M+ Shopify brand operated
$1M+ Client revenue managed monthly
10 Max active clients
90 days To first inbound signal
What happens when founders show up publicly

Real outcomes from operators who stopped staying quiet

"A wealth advisor preparing to launch his own firm started getting investor introductions before he had a logo."

"A Shopify brand owner had three operators reach out about acquisition offers in 90 days."

"A SaaS founder got introduced to his lead investor through an unsolicited DM after six months of posting."

"A logistics operator hired a key salesperson 'because of the content.'"

"An agency founder closed his largest contract directly from an X post that did 2,000 impressions."

"A real estate operator went from Instagram-only to 50,000 followers on X in under a year."

"A CEO started getting recognized at industry events by people he'd never met."

"A founder of a personal care brand got featured in a major publication after the editor saved her posts for months before reaching out."

"What they all have in common: they showed up consistently while their competitors stayed quiet."
The old way is broken

Three paths you've already tried, and why they all fail

DIY

You post when you remember. Three weeks in you skip a day. Three months in you've quit. The business gets busy, your content gets quiet, and someone else in your space builds the audience you should have.

Hiring a VA or junior writer

They don't understand your industry. They write content that sounds like every other LinkedIn post. You spend more time editing than they spend writing. You end up wishing you'd just done it yourself.

Generic content agency

Big promises. Viral hooks with no substance. Vanity metrics with zero business impact. They churn you in 90 days because they were never going to deliver actual reputation. Just impressions.

Stories compound trust. Trust compresses sales cycles. Compressed sales cycles compound revenue.

Why this matters now

In a market where products get copied, your reputation is the only moat.

The buyer pre-sells themselves

Prospects research you before they ever speak to your team. When your story has already built the trust, objections shrink and close rates climb.

The hire chooses you

Top talent wants to work with operators they respect. Your story wins hiring battles before the interview starts.

The customer doesn't second-guess

Every piece of content they see reinforces they made the right decision. Your story reduces churn before it starts.

That's why you'll probably check out my story before booking a call.

You set the narrative

Stop reacting to what's happening in your industry. Start shaping it. The operators who win control the conversation.

Built by an operator, not a content agency

Chris Lang

"I started posting every single day. LinkedIn and X. Sharing what I was actually doing as an operator. The wins. The mistakes. The numbers. The behind-the-scenes work most founders never talk about publicly. I wasn't trying to go viral. I was trying to get clarity."

Two years ago I was running ten businesses and I had no clarity on any of them. A winery. A wine bar. A coffee shop. A restaurant. A magazine. Airbnb properties. An apparel brand. A media company. A salsa brand. From the outside I was crushing it. The truth was none of them were great.

Six months in I knew which businesses to keep and which to shut down. I sold the winery. Closed the wine bar. Walked away from the magazine. Went all in on Fresh Chile and the agency.

Last year an investor I deeply admire reached out in my DMs. Not because of my resume. Because of what I'd been posting for two years straight. That conversation became the dream partnership I never would have had access to two years earlier.

Same Chris. Same skills. Same operator brain. The only thing that changed was that I'd spent two years showing it publicly instead of keeping it private.


Founder Social is the system I built for myself, applied to other operators. Most agencies that sell personal branding are run by writers who've never built a business. Our team is built around real operating experience. We run a $25M+ Shopify brand. We manage $1M+ in client revenue every month. We do this for ourselves first. That's the difference.

How it works

Everything runs while you do your job.

01

Monthly story extraction with Chris

60-minute recorded call. You talk. I extract everything. Your stories, your data, your opinions, your contrarian takes, the lessons you only share with close friends. One session powers a full month of content.

02

30-day content calendar in your voice

We build it in Figma. LinkedIn and X. Posts that sound like you wrote them because you did. We just organized and shipped them. You approve before anything goes live.

03

Daily publishing

We schedule. We post. We engage on your behalf. We track what works. You don't open the dashboard unless you want to.

04

Quarterly on-site capture days

Our team flies to you. One day produces 60–90 days of video content. Direct-to-camera explainer clips. B-roll. Headshots. Long-form interview footage that becomes 20+ short-form pieces. This is something no remote-only agency can match.

05

Private founder community

You join a vetted Slack workspace of operators using Founder Social. Share wins, ask for connections, swap intelligence on what's working. Your network is your net worth, and we're building one for you.

The team

Most agencies assign you one ghostwriter. We give you a full team.

Chris Lang Story extraction and monthly 1:1
Studio Lead Daily execution on your account
Writers Trained in your voice
Designer Visual assets across all platforms
Video Editor Short-form content
Account Manager Daily Slack support
Capture Day Team Quarterly on-site production
Pricing

Three tiers. Pick the one that matches where you are.

Executor
$5,000/month
  • LinkedIn: 4 posts per week
  • X: 7 posts per week · daily presence
  • Monthly 60-min story session with Chris
  • 30-day Figma content calendar + approval workflow
  • Slack access to team
  • Monthly performance report
  • Repurposing of existing long-form assets
Apply for a strategy call
Enterprise
Starting at $15,000/month
  • Everything in Partner
  • Custom scope based on goals
  • Dedicated strategist
  • YouTube, podcast, newsletter buildout
  • Quarterly executive content retreats
  • Direct access to Chris for high-stakes content
Apply for a strategy call
Capture Day Add-On

Our team flies to you. One day produces 60–90 days of video content. Direct-to-camera clips, B-roll, headshots, long-form footage → 20+ short-form pieces.

$5,000 per day + travel Recommended quarterly on Executor & Partner. Included in Enterprise.
Pay annually and get one capture day on us. $5,000 in production value, no additional charge.

The Beta

A small number of founders are coming in at the Partner package for the Executor price: $5,000/month for everything Partner includes, in exchange for direct feedback as we build it. This is by invitation only. Apply through the strategy call below.

Is it worth it?

Compare the alternatives

What it costs to build in-house

Content strategist$10,000+/mo
Senior writer in your voice$8,000/mo
Designer for visual assets$5,000/mo
Video editor$4,000/mo
Account manager$5,000/mo
Capture day team$15,000/shoot
Total if hired separately$32,000+/month

What you're spending on outbound now

BDR with quota$120,000/year
LinkedIn ads$60,000/year (declining returns)
Cold email tools + lists$30,000/year
Total outbound spend$210,000+/year
Founder Social at the Partner tier with quarterly capture days runs $128,000/year. The math isn't close. You need one inbound win to make this profitable. Most clients get several in the first 90 days.
What you can expect in 90 days

The system compounds. Month six looks different than month one.

Day 30

Your voice is defined. Your 30-day calendar is live. The first inbound conversations are surfacing. Peers commenting. Old contacts reconnecting. DMs from people in your industry.

Day 60

Measurable audience growth. Sharper positioning. Your first inbound opportunity that actually matters. A partnership conversation. A hire inquiry. A potential client.

Day 90

The system compounds. The right people are watching. Your content library produces on autopilot. You stop wondering if it's working and start wondering why you didn't do this sooner.

If we get to day 90 and none of this is happening, we sit down together and figure out why. If it's a fit issue we part ways clean. We're not interested in clients who don't get value from the work.
This is by invitation

Capped at 10 active clients. Currently accepting 3 founders this quarter.

Who this is for

  • Founders, CEOs, and operators who view their reputation as a business asset. Not a vanity project.
  • You have something real to say but no time to say it consistently.
  • You want inbound to come to you instead of chasing it.
  • You trust your team to execute without micromanaging.

Who this is not for

  • People who want viral. People who think personal branding is about looking good.
  • People who want to manage every comma in every post.
  • People who are not actually doing the work in their business that's worth talking about.
  • If that's you, we won't be a fit and that's okay.
Frequently asked questions

Common questions

What if we're not a fit?

We'll tell you on the call. We don't want clients who won't get value from the work, and you don't want to spend $60k+ a year on something that doesn't work for your situation.

How long before I see results?

First inbound signals usually surface within 30 days. Meaningful business impact (partnerships, deals, hires) typically lands between 60 and 90 days. The system compounds. Month six looks different than month one.

What if I disagree with a piece of content?

You approve every post before it goes live. You can edit, kill, or push back on anything. The monthly story session is where we recalibrate.

Do I own the content?

Yes. Everything we produce is yours.

What if I'm already posting?

Even better. We'll audit what's working, double down on it, and build the system that makes consistency easier. Most founders we work with were posting inconsistently before they joined.

Can I still post my own content?

We encourage it. Founder Social is the system that handles the consistency. Your own posts are the spontaneous moments that make the feed feel real.

What platforms do you cover?

LinkedIn and X on Executor. Instagram added on Partner. YouTube, podcast, and newsletter added on Enterprise.

What if I go on vacation?

We keep posting. Your audience never knows. That's the point.

Can you guarantee leads or followers?

No. We guarantee execution, voice fit, and quality. What we do guarantee: by day 90 if it's not working, we sit down and figure out why together.

What makes you different from other agencies?

Most personal branding agencies are run by writers. We're operators. We run a $25M Shopify brand. We manage $1M+ in client revenue every month. We use this exact system on ourselves first.

3 founders. This quarter.

Book a 30-minute application call.

We'll look at your current presence, identify 3 opportunities you're leaving on the table, and decide together if this is the right fit.

No pitch deck. No pressure. No filler.